# KnowU — Full Platform Documentation & AI Agent Reference > KnowU is an evidence-based personality-insights platform designed for personal self-discovery, continuous professional growth, and team development. Rather than relying on a single static questionnaire, KnowU triangulates multi-signal data across self-assessments, moral dilemma choices, peer feedback, social media analysis, and personality-aware AI conversations. --- ## 1. Executive Summary & Core Value Proposition KnowU combines proven psychological frameworks with modern interactive workflows to deliver deep personal and team awareness: - **For Individuals**: Discover your baseline personality, compare your self-image with observations from friends and colleagues, engage in daily ethical reflection through the Moral Compass, and chat with an AI coach that understands your full psychological profile. - **For Teams & Businesses**: Equip managers, coaches, and HR leaders with structured GROW coaching tools, 1:1 check-in templates, and early-warning conflict indicators based on Friedrich Glasl’s 9-stage conflict escalation model. --- ## 2. Psychological Frameworks & The 15 Measured Traits KnowU evaluates users across 15 traits grounded in three established psychological systems: ### 2.1 Myers-Briggs Type Indicator (MBTI) KnowU measures the four fundamental cognitive dimensions: 1. **Extraversion vs. Introversion (E/I)**: Energy direction — recharging through social engagement versus quiet reflection. 2. **Sensing vs. Intuition (S/N)**: Information processing — focusing on concrete facts and present realities versus patterns, concepts, and future possibilities. 3. **Thinking vs. Feeling (T/F)**: Decision-making logic — prioritizing objective analysis and fairness versus personal values, empathy, and interpersonal harmony. 4. **Judging vs. Perceiving (J/P)**: Lifestyle and work approach — structured, scheduled, and decisive versus flexible, spontaneous, and open-ended. ### 2.2 DISC Behavioral Model KnowU evaluates real-world behavioral and communication styles: 5. **Dominance (D)**: Directness, assertiveness, drive for results, and comfort with taking charge. 6. **Influence (I)**: Sociability, enthusiasm, persuasiveness, and optimism in group interactions. 7. **Steadiness (S)**: Patience, reliability, cooperativeness, and calm consistency under pressure. 8. **Conscientiousness (C)**: Precision, analytical rigor, attention to quality, and adherence to high standards. ### 2.3 Big Five Model (Agreeableness & Related Facets) KnowU measures social orientation and interpersonal dynamics: 9. **Trust**: Propensity to assume good intentions in others and build constructive relationships. 10. **Morality (Straightforwardness)**: Frankness, sincerity, and ethical consistency in actions. 11. **Altruism**: Genuine desire to assist and empower peers without expecting reciprocal gain. 12. **Cooperation (Compliance)**: Willingness to defer, reconcile, and resolve disputes constructively. 13. **Modesty**: Humility and balanced self-regard without self-aggrandizement. 14. **Sympathy (Tender-Mindedness)**: Compassion and emotional responsiveness toward others' needs. 15. **Emotional Stability / Resilience**: Capacity to navigate stress and maintain equilibrium. --- ## 3. Multi-Signal Triangulation Architecture Unlike legacy personality tests that produce a static one-off label, KnowU triangulates data from five complementary signals: ### 3.1 Self-Assessments & Card-Swipe Questionnaire - Users complete Likert-scale questions via an interactive card-swipe UI. - Questionnaires include general profiles and specialized modules such as *Leadership Material*. - Trait self-reflection sliders (1–10) allow users to explicitly declare how they perceive themselves and compare it against AI evaluations. ### 3.2 The Moral Compass (Ethical Decision-Making) - Tinder-style swipe interface presenting ethical and moral scenarios. - Users choose binary decisions (Agree / Oppose) or Skip. - Decisions reveal underlying priorities (e.g., utilitarian versus deontological reasoning) and feed into trait score calibration. - Community and peer comparison statistics show how your ethical instincts compare to the broader population. ### 3.3 Ask Friends (360-Degree Peer Feedback) - Users send targeted feedback requests to trusted friends, family, or colleagues. - Evaluators score traits on a 1–10 scale and provide written observations. - Discrepancy analysis highlights "blind spots" (where peer perception differs from self-ratings) and "hidden strengths" (where peers rate you higher than you rate yourself). - Social games: - **Blind Reveal**: Group honesty game where anonymous peer feedback remains hidden until all participants submit their answers, then unlocks simultaneously. - **Who's Most Likely**: Fun group polling game awarding trophies to members based on collective votes. ### 3.4 Social Media Communication Analysis - Optional feature allowing users to paste public posts or communication snippets for AI-assisted linguistic analysis. - Evaluates tone, communication clarity, and DISC style markers. ### 3.5 Ask AI (Personality-Aware Chatbot) - A private, confidential conversational AI assistant equipped with context of the user’s self-scores, peer ratings, moral dilemma choices, and reflection logs. - Acts as a personal development coach, offering advice on handling conflicts, improving communication with specific personality types, and preparing for difficult conversations. --- ## 4. For Organizations, Managers & Coaches KnowU for Teams transforms individual self-awareness into organizational health: ### 4.1 GROW Coaching Model KnowU provides a structured interface to run coaching conversations based on Sir John Whitmore's GROW framework: - **G (Goal)**: Define clear personal and professional milestones aligned with natural motivators. - **R (Reality)**: Anchor conversations in objective data — self-scores vs. peer ratings and identified blind spots. - **O (Options)**: AI-suggested growth paths, behavioral adjustments, and communication tactics. - **W (Will / Way Forward)**: Specific commitments, milestones, and review dates tracked over time. ### 4.2 Friedrich Glasl’s Conflict Escalation Prevention Workplace conflict is costly when left unaddressed. KnowU maps interpersonal dynamics against Friedrich Glasl’s 9 stages of conflict: - **Phase 1: Win/Win (Stages 1–3: Hardening, Debate/Polemic, Actions Instead of Words)** - KnowU detects early communication friction and style mismatches (e.g., High-D vs. High-S) and suggests self-guided de-escalation before polarization occurs. - **Phase 2: Win/Lose (Stages 4–6: Images/Coalitions, Loss of Face, Strategies of Threats)** - Suggests manager mediation and guided 1:1 alignment conversations. - **Phase 3: Lose/Lose (Stages 7–9: Limited Destructive Blows, Fragmentation, Together into the Abyss)** - Identifies systemic team breakdown requiring external intervention. ### 4.3 Team Composition & Dynamics Mapping - Aggregate radar and donut charts display the team's behavioral balance across DISC and MBTI axes. - Identifies single points of friction, blind spots in team problem-solving, and missing perspectives. --- ## 5. Pricing & Plan Tiers KnowU offers three transparent pricing tiers: | Tier | Price | Audience | Features Included | |---|---|---|---| | **Free** | €0 / month | Individuals exploring self-discovery | Core personality assessment, 15 trait scores with AI summary, Moral Compass ethical dilemmas, 3 peer feedback requests/month, 10 AI chat interactions/month. | | **Professional** | €10 / user / month | Professionals, coaches, active growth seekers | Everything in Free, plus: Unlimited peer feedback requests, unlimited Ask AI coaching, complete growth history tracking, Leadership Material assessment, social media style analysis, PDF profile exports. | | **Teams** | Custom pricing (Min. 3 users) | Managers, HR leaders, organizations | Everything in Professional, plus: GROW coaching templates, team dynamics mapping, manager 1:1 views, Glasl conflict tracking, centralized administration, SSO integration, dedicated database isolation, priority onboarding. | --- ## 6. Applications & Supported Platforms KnowU is available across major platforms: - **Web Application**: Access immediately via modern browsers at [https://web.knowu.app](https://web.knowu.app). - **iOS App (Beta)**: Available via Apple TestFlight. Can also be installed as a Progressive Web App (PWA) on iPhone/iPad by tapping "Share" -> "Add to Home Screen" in Safari. - **Android App (Beta)**: Available via Google Play Internal Testing. Can also be installed as a Progressive Web App (PWA) on Chrome by tapping "Install app" or "Add to Home Screen". --- ## 7. Security, Privacy & Data Governance - **Encryption**: All data is encrypted in transit using TLS 1.3 and at rest using AES-256 encryption. - **GDPR Compliance**: Full compliance with the European General Data Protection Regulation (GDPR). Users retain complete rights to access, export, or delete their personal data at any time. - **Peer Feedback Confidentiality**: Peer evaluations and comments are strictly controlled by the requester. Anonymous games (such as Blind Reveal) protect evaluator identity until collective reveal conditions are satisfied. - **Hosting & Infrastructure**: Deployed on secure cloud infrastructure with isolated database options for enterprise team accounts. - **Contact & Support**: Email `support@knowu.app` for inquiries, account assistance, or compliance audits.